tools for web developers
The list of tools available for web developers today is staggering. For the nice little site I having run here I visit several sites each day to take a look, see whats going on, how many people visisted today, when they left, and tons of other information that frankly doesn't really matter to me right now. It's gotten quite fun to a degree, checking the bar chart, seeing if I beat yesterdays traffic, or if today visitors are spending more time on the site than yesterday. They even provide a nice map of the world, to show me what countries, states, and cities people hit my site from. All of this is just with Google Analytics alone. Google provides a nice way to see where people are clicking on my site, little boxes with percentages and whatnot, all fine and dandy, but I like gimmicks, and I found another site that lets me see a "heat map" of my site, a cool way to see where the clicks are happening. Not as useful but it makes this whole game of traffic, and SEO kinda fun. If we move over to SEOmoz again, more tools for keyword targeting, and back link checking. These tools all provide the information to you so that you can tailor your site to the audience you're aiming for, whether it's an site with something to sell, a news site, or even just another blog on the net, you can take a small site, and get it on the first page of a Google search rather easily. The trick is all about knowing the right keywords, and trying not to break into something really competitive. This is all from more of an SEO perspective, anyone reading the blog here will realize I have a tiny, or not so tiny, obsession with SEO for some reason. I like it, it's interesting how easy and at the same time how hard it is to control your PageRank. You can get the site on the results page, but it takes everyone else to make it move up, get the name out there, and turn into something big. I like to pretend it's a small section of the world that isn't totally money driven. If people like your site, and talk about it, it gets around. Sure you can pump cash into consultants, and pay for links, which will have an effect, but the degrees vary based on who is linking, where from and so on. Whats nice is the fact that someone can throw a video online, or a blog post, and it can easily trump any major corporations traffic, just by getting the right buzz. Looks like I went off on an SEO rant there. But the tools, whether the use is for keywords or interface optimization, are all built to get a user on the site, keep them there for a while, and get them to tell others. Thats the goal, for every site, tell others, and in the end thats what these tools will help you with. I'll link the good stuff below, of course making these sites more popular, and maybe one day help my own.
On a sidenote, I mentioned I know where people are hitting my site from. I find it interesting that a user, or users, in Philadelphia views my site more than even myself at this point. If you read this, and by my analytics trends I would say you will, drop me an email, do I know you, or are you just lost on the internet?
All these sites offer free tools, except where noted. Signing up for Google's Webmaster Tools and Analytics is one of the best things you do for ANY site.
SEO Tools at SEOmoz.org SEOmoz requires a free account for most tools, and paid membership for some advanced ones.
How do visitors find, navigate & convert on your site? Learn more.
Make your site more Google-friendly with Google webmaster tools
visualize your visitors The heat map I mentioned comes from here, free accounts as well as paid for larger sites.






